The shirt reads: “WHEN THE POWER OF LOVE BEATS THE LOVE OF POWER THE WORLD KNOWS PEACE.”
Three lines, heavy condensed capitals, nothing else competing for the space. The line is usually credited to Jimi Hendrix and it has outlived almost everything else said in that decade.
This is the one in the catalogue that is not trying to be funny. Wear it to a march, a vigil, a long drive, or a Sunday where you do not feel like explaining yourself. It reads cleanly from a distance, which matters when the point of a shirt is that somebody across the street can read it.

















































































