The shirt reads: “DO NOT READ THE NEXT SENTENCE” — and underneath, in small script, “You little rebel… I like you.”
The instruction is in heavy white capitals and the reward is in a much smaller hand beneath it.
It is a trap that nobody escapes, and the second line is waiting for everybody who falls in. The size difference is what makes the timing work.
For anyone who enjoys a shirt that interacts with the reader, and for the pleasure of watching a stranger’s eyes go down and then back up.

















































































