The shirt reads: “WHAT DID YOU PAY.”
Cream capitals over red capitals, plain and large, with no question mark and no illustration.
It is the shortest design in the catalogue and one of the sharpest. Dropping the question mark is what makes it. It stops being a polite enquiry and becomes something closer to an interrogation. Useful on anyone who cannot be told about a purchase without asking, and funny on anyone who has been asked it too many times.
It works on anyone who has been asked this about a jacket, a car or a haircut, and it works equally well on the person who always asks. No artwork, no softening, no punctuation to hide behind.
