The shirt reads: “GO PLAY” — then again, and again, in rows that shrink and multiply down the shirt until the words become an unreadable grey block.
It starts as one large legible line and ends as texture. That progression is the entire design.
It is what being told something repeatedly actually looks like: the first instruction is clear and by the fortieth it has stopped meaning anything at all.
For anyone who has heard it too many times, and for a shirt that turns a phrase into a pattern by sheer repetition.
















































































