The shirt reads: “DADA’S MISERY RENTALS,” with “GLOOM WHILE YOU WAIT” on the ribbon beneath.
The sign in between is a wood-panelled retro television with a rain cloud on the screen, framed by red stars and an aged shopfront banner.
It is a business that hires out bad moods by the hour, advertised with the warmth of a 1970s high street sign. The slogan promises a fast turnaround.
For anyone who has been described as a cloud, and for a design where the branding is doing all the comedy.
