A tiny cartoon vampire, cape flying, arms up, falling head-first down the shirt — and a long way below, near the hem, an open red-lined coffin waiting for him.
The two elements sit far apart with a large empty gap between them, so your eye has to travel down to find the landing.
It uses the whole shirt as the joke rather than filling a print square. The distance is the punchline, and it only works because so little is printed. For Halloween, for children, and for anyone who likes a design that most people miss on the first look.
