The shirt reads: “I PUT THE CULT IN CULTURE,” with the middle word blown up in red.
Three lines of capitals, white over red over white, with no illustration.
The word is genuinely sitting inside the other one, which is the only claim the shirt makes. What kind of cult is left entirely open.
For anyone with a devoted following of four people, for the friend whose recommendations become mandatory, and for a joke that sounds worse the longer you think about it.
