The shirt reads: “LOUD ON THE LAKE.”
Three lines of heavy white block capitals, slanted and stacked like the back of a tour shirt, filling the whole front.
It is a statement of intent for a particular kind of summer: a pontoon, a cooler, a speaker that is definitely too big for the boat. For the people who arrive at the dock already at volume. No illustration and no apology — the typography is doing the shouting.















































































