The shirt reads: “SPUD ON,” in chunky orange arcade-style capitals.
Above the words, a potato with a red-and-white bullseye printed across it, radiating yellow beams like a prize on a game show screen.
It is a pun on spot on, delivered with the confidence of an eighties arcade cabinet. For the person in the group who says “spud on” instead of agreeing normally, for potato enthusiasts, and for anyone who thinks a joke is improved by being set in a video game typeface.

































































































