The shirt reads: “IF YOU DON’T TALK TO YOUR CAT ABOUT CATNIP, WHO WILL?”
Four lines of heavy white capitals, centred, with no artwork.
It borrows the phrasing of a public health campaign and applies it to a conversation nobody has ever had. The sincerity of the format is what makes it.
For cat owners, for anyone who talks to their pet at length, and for a joke that arrives entirely through tone.

















































































